Summary
Overview
Work History
Education
Skills
Certification
LANGUAGES
Timeline
Generic
Aris Christoforou

Aris Christoforou

Limassol

Summary

Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Group Brand Manager

IronFX
07.2024 - Current
  • Led brand strategy development, enhancing market positioning and consumer engagement.
  • Managed cross-functional teams to execute integrated marketing campaigns across multiple channels.
  • Analyzed market trends and consumer insights to inform product innovation and brand development.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Researched and identified new opportunities for product and brand development.
  • Increased brand awareness by developing and implementing strategic marketing campaigns.

Head of Marketing & Operations EMEA

Fortex Technologies
02.2023 - 07.2024
  • Key Responsibilities:
  • Strategic Marketing: Develop and execute cross-channel campaigns.
  • Brand Management: Oversee consistent brand development.
  • Product Promotion: Strategically promote Fortex Technologies' products.
  • Market Research: Analyze trends and identify opportunities.
  • Regional Operations: Ensure efficiency and compliance within the EMEA.
  • Team Leadership: Provide visionary leadership and foster innovation.

Head of Marketing & ABM

Spotware Systems LTD (cTrader)
02.2022 - 12.2022
  • Strategic initiatives & key responsibilities:
  • Crafted innovative strategies for diverse teams (Digital, Advertising, Communications).
  • Managed budgets, set goals for fiscal responsibility, and reported on team performance.
  • Developed branding, pricing, and positioning strategies for a consistent brand message.
  • Analyzed consumer behavior, identified new market opportunities, and created customer personas.
  • Formulated hiring plans, monitored competition, and ensured team scalability.
  • Coordinated collaborative sales and marketing efforts to enhance brand awareness.
  • Pioneered impactful ABM strategies for targeted B2B demand generation.

Founder

Nutriapptech Ltd
11.2020 - 03.2023
  • Founded in November 2020, revolutionizing nutrition with specialized CRM software and a mobile app for dietitians worldwide. Successfully exited.

Marketing & Branding Advisor

Self-Employed
11.2020 - 02.2022
  • Key Contributions:
  • Strategic Advising: Offered strategic advice to startup and small-sized businesses, contributing to their growth and market presence.
  • Development of Strategies: Crafted customized marketing and branding strategies tailored to each client's unique needs, ensuring relevance and effectiveness.
  • Execution Excellence: Implemented and executed strategies, translating concepts into tangible results to drive brand visibility and market engagement.
  • Industry Diversity: Successfully navigated various industries, showcasing adaptability and expertise in addressing distinct business requirements.

Marketing Executive

PrimeXM
01.2019 - 07.2020
  • As a Marketing Executive at PrimeXM, I managed:
  • Material Production: Oversaw diverse marketing materials, maintaining a consistent and impactful brand image.
  • Collaboration Management: Facilitated seamless collaboration for compelling marketing collateral.
  • Effective Distribution: Orchestrated efficient distribution for optimal reach and engagement.
  • Strategic Planning: Developed and executed marketing plans to enhance brand visibility and market penetration.
  • Competitor Analysis: Monitored competitors, conducted market research, and positioned PrimeXM strategically.
  • Digital Presence: Oversaw website and social media performance, leveraging platforms for online optimization.
  • Reporting and Analytics: Provided detailed reports and insights to inform strategic decision-making.

Marketing Manager

Signature Custom Designs
10.2014 - 01.2019
  • Key Responsibilities:
  • Strategic Leadership: Provided direction for organizational objectives.
  • International Marketing: Formulated and executed global strategies for diverse markets.
  • Market Research: Conducted comprehensive analysis to inform strategic decisions.
  • Online Marketing: Orchestrated online efforts across various channels.
  • B2B Relations: Developed and nurtured partnerships to strengthen brand presence.
  • Marketing Planning: Formulated and implemented detailed plans for enhanced visibility.
  • B2C Marketing: Executed consumer initiatives, optimizing online presence and engagement.

Education

BSc - Business Administration in PR & Advertising

EUC
Nicosia
07.2014

High School Diploma -

American Academy
Limassol
07.2008

Skills

  • Strategic Planning
  • Analytics & Reporting
  • Leadership & Team Management
  • Account Based Marketing
  • Brand Building
  • Market analysis
  • Brand positioning & Strategy
  • B2B Marketing

Certification

  • Advertising & Marketing Course at European Advertising & Marketing Association.
  • Marketing Management Course at Anaglyfo
  • Brand Philosophy & Implementation Course at Velos.
  • Human Resource Management Course at Anaglyfo.
  • Photoshop & Illustrator Course

LANGUAGES

English - Advanced. A-Level
Greek - Native

Timeline

Group Brand Manager

IronFX
07.2024 - Current

Head of Marketing & Operations EMEA

Fortex Technologies
02.2023 - 07.2024

Head of Marketing & ABM

Spotware Systems LTD (cTrader)
02.2022 - 12.2022

Founder

Nutriapptech Ltd
11.2020 - 03.2023

Marketing & Branding Advisor

Self-Employed
11.2020 - 02.2022

Marketing Executive

PrimeXM
01.2019 - 07.2020

Marketing Manager

Signature Custom Designs
10.2014 - 01.2019

BSc - Business Administration in PR & Advertising

EUC

High School Diploma -

American Academy

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Aris Christoforou