Sana Siddiqui
Limassol
Summary
Dynamic marketing leader with over 9 years of experience driving global customer success programs, enhancing product adoption, and increasing customer retention. Proven expertise in developing multi-channel engagement strategies, leveraging data-driven insights, and fostering cross-functional collaboration. Committed to optimizing customer journeys and delivering measurable business impact.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Senior Lead - Global Customer Success Programs & Campaigns
BrowserStack
04.2024 - Current
- Designed and executed global customer success programs, leading to a 15% increase in product adoption and a 10% improvement in customer retention
- Developed and implemented multi-channel engagement strategies, including in-app messaging, strategic events, and targeted campaigns, resulting in a 20% boost in user engagement
- Collaborated with Sales, Product, and Marketing teams to streamline customer journeys, enhancing the overall customer experience
- Conducted comprehensive customer research and data analysis to refine segmentation and targeting strategies, improving campaign effectiveness
Lead - Global Customer Success Programs & Campaigns
BrowserStack
02.2022 - 06.2024
Global Customer Marketing & Community Specialist
Freshworks
11.2020 - 02.2022
- Created and executed global customer marketing campaigns that increased customer engagement by 25% and advocacy by 30%
- Managed community-driven initiatives, fostering brand loyalty and elevating customer satisfaction scores by 12%
- Developed compelling content and strategic programs that contributed to a 15% improvement in customer retention rates
Customer Adoption Analyst
Salesforce
04.2018 - 11.2020
- Led strategic customer adoption initiatives across APAC & India through virtual and in-person events, achieving a 20% increase in adoption rates
- Designed data-driven marketing campaigns that enhanced customer retention by 18% and engagement by 22%
- Partnered with cross-functional teams to enhance customer-focused communication strategies, resulting in a 15% improvement in customer satisfaction
Senior Business Development Associate
Salesforce
11.2016 - 04.2018
- Managed Salesforce.com solution sales for enterprise accounts, consistently exceeding sales targets by 20%
- Developed and maintained robust sales pipelines, contributing to a 25% growth in revenue
- Engaged in value-based selling and customer acquisition initiatives, expanding the client base by 30%
Market Research Analyst
Tech Mahindra Business Services
05.2016 - 11.2016
- Conducted in-depth market research and sales trend analysis, providing insights that informed strategic initiatives and improved sales performance by 15%
- Provided data-driven insights that enhanced sales strategies and marketing effectiveness, leading to a 10% increase in market share
Operations Specialist
Tech Mahindra Business Services
05.2014 - 05.2015
- Managed customer operations, implementing process improvements that elevated satisfaction scores by 20% and service efficiency by 18%
Guest Relations Specialist (Internship)
Della Adventure & Resorts Pvt Ltd
03.2011 - 06.2011
- Delivered exceptional guest service experiences and conducted customer satisfaction analysis, contributing to a 15% increase in positive feedback
Education
Bachelor's Degree - Business Administration & IT
Symbiosis International University
01.2015
Skills
- Customer Success & Retention
- Account-Based Marketing (ABM)
- Market Research & Analytics
- Customer Journey Optimization
- Strategic Event Planning & Execution
- Cross-Functional Collaboration
- Clear & Effective Communication
- Customer Advocacy
- Email campaigns
- Stakeholder management
- Growth Marketing
- Product Marketing
Certification
- Marketing Communication for International Consumers
- Buyer Behavior & Target Marketing
- Advanced International Marketing Communications
- Understanding Verbal & Non-verbal Communication
- Account-Based Marketing Certification
Languages
English
German
Timeline
Senior Lead - Global Customer Success Programs & Campaigns
BrowserStack
04.2024 - Current
Lead - Global Customer Success Programs & Campaigns
BrowserStack
02.2022 - 06.2024
Global Customer Marketing & Community Specialist
Freshworks
11.2020 - 02.2022
Customer Adoption Analyst
Salesforce
04.2018 - 11.2020
Senior Business Development Associate
Salesforce
11.2016 - 04.2018
Market Research Analyst
Tech Mahindra Business Services
05.2016 - 11.2016
Operations Specialist
Tech Mahindra Business Services
05.2014 - 05.2015
Guest Relations Specialist (Internship)
Della Adventure & Resorts Pvt Ltd
03.2011 - 06.2011
- Marketing Communication for International Consumers
- Buyer Behavior & Target Marketing
- Advanced International Marketing Communications
- Understanding Verbal & Non-verbal Communication
- Account-Based Marketing Certification
Bachelor's Degree - Business Administration & IT
Symbiosis International University
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