Drive outbound sales efforts for a SaaS platform that helps businesses improve their Google ratings through automated review generation and online reputation management.
Qualify leads through discovery calls and strategic research to ensure alignment with the company's Ideal Customer Profile (ICP), improving lead-to-opportunity conversion.
Identify and qualify leads across local service industries (e.g., medical, legal, home services), resulting in a 35% increase in pipeline volume within the first 3 months.
Assist the sales team with demos, follow-ups, and closing activities, helping shorten the average sales cycle.
Monitor trends in online reputation, local SEO, and customer review behavior to better position the product against competitors.
Maintain accurate CRM records to track prospect engagement, deal progress, and lead quality for ongoing performance optimization.
Educate prospects on the importance of Google reviews and SEO visibility, tailoring outreach to their business needs and online performance gaps.
Operations Manager
Nexen Properties
04.2022 - 09.2024
Directed end-to-end operations for residential and commercial real estate projects, including property listings, marketing, client onboarding, and vendor coordination.
Developed and implemented operational workflows that improved response times to client inquiries and scheduling by 30%, increasing customer satisfaction.
Executed digital marketing strategies across social media, Google Ads, and email campaigns, resulting in a 22% increase in qualified leads.
Collaborated with cross-functional teams, including sales, marketing, and property managers to ensure seamless delivery of services and timely updates of property listings.
Managed third-party vendors, contractors, and service providers to maintain property standards, reduce downtime, and optimize service delivery timelines.
Used CRM systems and property management software to track lead performance, sales pipeline activity, and operational KPIs, enabling data-driven decision making.
Led weekly team meetings to review performance, set goals, and align departments, boosting internal efficiency and accountability.
Sales and Marketing Specialist
Hallak Group
02.2021 - 04.2022
Generated new business opportunities by identifying and pursuing potential clients, resulting in 18% increase in sales revenue.
Built and maintained strong relationships with clients, ensuring repeat business and customer loyalty.
Negotiated contracts and closed deals, contributing to the successful completion of construction projects.
Provided expert guidance on construction products and services, addressing client needs and offering tailored solutions.
Presales Specialist
Oncall
08.2019 - 12.2020
Acted as the primary point of contact for prospect qualification, needs analysis, and solution alignment for one of the UK's top language service providers.
Supported the sales cycle by preparing tailored proposals, service presentations, and pricing models for translation, interpreting, and transcription services.
Conducted competitive research and market analysis to refine positioning, especially for multilingual service bids and public sector RFPs.
Ensured a seamless transition between presales and operations by aligning deliverables, timelines, and expectations across departments.
Helped improve onboarding documentation and presentation templates to reduce turnaround time on customized proposals by 30%.
Education
Industrial Engineering - Supply Chain Management
Eastern Mediterranean University
06.2019
Sales Negotiation -
LinkedIn Learning
09.2023
Inbound Marketing -
HubSpot Academy
06.2022
The Fundamentals of Digital Marketing -
Google Digital Garage
01.2022
Skills
Excellent written and verbal communication in English and Arabic
Leadership in Cross-Functional Team Management
Strategic Development and Execution of Operational Plans
Business Development /Business Development Manager /Category Sales Manager at Fakhruddin General Trading | Dubai, UAEBusiness Development /Business Development Manager /Category Sales Manager at Fakhruddin General Trading | Dubai, UAE