PANAYIOTIS PAPANASTASIOU
Nicosia,01
Summary
Experienced performance marketing specialist with a proven record of exceeding marketing objectives through comprehensive and effective digital marketing strategies. Skilled at connecting with target audiences and consistently driving growth. Possesses a deep understanding of market dynamics, able to adapt and thrive in ever-changing market conditions.
Overview
12
12
years of professional experience
Work History
Digital Performance Specialist
Marketway
01.2022 - Current
- Collaborating with the team to develop PPC strategies for the clients across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads
- Monitoring and optimising approximately 30-40 campaigns running on a daily basis
- Conducting keyword research, competitor analysis, and audience analysis to develop and present the best possible strategy to the clients
- Automating the digital team's processes and workflows through the use of tools like ClickUp, Databox, and Semrush
- On-boarding an international client by following strict international procedures and becoming familiar with tools like CreativeX, Jira and DoubleVerify
- Suggesting changes to clients' websites and landing pages to improve conversion rate optimization
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Developed customized reports, summarizing and presenting data in a visually appealing format.
Performance Marketing Executive
Webarts
01.2021 - 01.2022
- Developed and managed PPC campaigns across multiple platforms like Google Ads, Facebook Ads and LinkedIn Ads
- Monitored and optimised ads to achieve the best possible outcome based on each campaign's goal
- Scaled Facebook ads for e-commerce accounts to achieve the highest ROAS possible
- Set up automated live reports for 70+ clients through a business intelligence and reporting tool
- Analysed and reviewed each client's performance on a monthly basis, comparing it to previous time periods and making suggestions for improvements that will help them achieve their goals
- Presented and communicated each piece of data it in the most coherent way
- Decided on how the advertising budget should be spent
- This included choosing on which platform to spend more and on which campaigns to give more emphasis according to the client's goals
- Accountable for an advertising spend of more than €250,000 per year
- Collaborated with account managers, content creators, and designers to improve and optimise content based on each brand's insights from previous campaigns
- Conducted competitor analysis, giving insights about their advertising spend on Google ads and what was the minimum advertising budget needed from the client to compete with them
- Stayed up-to-date on industry trends and monitored any algorithm updates that the platforms had
- Researched for new tools and methods that would improve team's productivity and performance
- Set up a monitoring tool for Cyprus Securities and Exchange Commission to check if financial services companies comply with their regulations
Shift Leader / Quality Assurance Manager / Barista Trainer
Red Sheep Coffee Co.
01.2018 - 01.2019
- Managed and coordinated a team to produce quality beverages under limited time and customer pressure
- Frequently inspected production area to verify proper equipment operation.
- Created a quality control checklist that ensured all the shops were performing at the same high standards
- Performed regular quality control checks at the franchise's coffee shops
- Trained new baristas to get familiar with the job and blend easily with the rest of the team
Sergeant
Cyprus National Guard
01.2013 - 01.2015
- Promoted to staff sergeant after 6 months of service
- In command of 24 soldiers divided into 3 military posts
Education
BA - Business Administration
University of Nicosia
01.2020
BSc - Accounting and Finance
University of Essex
01.2017
2 A-levels - Greek, Mathematics
The Grammar School Nicosia
01.2013
Skills
- Search Engine Marketing (SEM)
- Social Media Marketing
- Google / Facebook / LinkedIn Ads / DV360
- Performance analysis
- E-commerce
- Excel
- SEMRush
- Databox
- Zapier
- ClickUp / Asana / Wrike / Trello
- Google Analytics
- Marketing Plan Development
- Email Marketing
- Google Tag Manager
- Keyword Planner
- Publer / Vista Social / Sendible / Planable
Online Qualifications
- Facebook Blueprint, 06/01/21, Meta Certified Digital Marketing Associate
- Google Analytics Academy, 02/01/21, Google Analytics Individual Qualification, 70496346
- Google Digital Academy, 01/01/21, Google Display Ads Certified, 87/100
- Hubspot Academy, 01/01/21, Email Marketing Certified, 56/60
- Hubspot Academy, 01/01/21, Inbound Marketing Certified, 56/60
- Google Digital Garage, 12/01/20, Fundamentals of Digital Marketing Certification
Achievements And Awards
- Organization of a Football Charity Game at the University of Essex for students with financial difficulties, 01/01/16
- Founder of the Essex Cypriot Society football team, 01/01/16
- Stage Manager Award for the smooth operation of the school's cultural evening, 01/01/13
- Bronze Medal at the 6th Mathematical Olympiad Cyprus, 01/01/06
Timeline
Digital Performance Specialist
Marketway
01.2022 - Current
Performance Marketing Executive
Webarts
01.2021 - 01.2022
Shift Leader / Quality Assurance Manager / Barista Trainer
Red Sheep Coffee Co.
01.2018 - 01.2019
Sergeant
Cyprus National Guard
01.2013 - 01.2015
BSc - Accounting and Finance
University of Essex
BA - Business Administration
University of Nicosia
2 A-levels - Greek, Mathematics
The Grammar School Nicosia
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