Nikos K. Vardouniotis

Reporting to CEO

Summary: Manage the daily marketing and communications activities for:

• Ayia Napa Marina - Corporate, Residential Sales, Marine Operations & Commercial Area
• Ayia Napa Marina Hospitality - Corporate
• Ayia Napa Marina Hospitality - L' Atelier Robuchon, Le Deli Robuchon, Le Sundeck Robuchon & Sushi Yama

Key Performance Indicators (2022)

• Increase by 21.4% of targeted vs actual average monthly MQLs (average target 70 - actual 85).
• Establish a 30% increase on all digital corporate communication channels including Social accounts and digital databases (ESP databases).
• 29% increase of annual target PR Value ( € 1.29 million actual VS € 1.00 million target)
• 28% increased website traffic (monthly - target vs actual)
• Maintain average monthly organic Social Media reach of 329,000 audience.
• 20% decrease of cost per lead.

Award-winning content curator of corporate entries & submissions for:

• Yachting Awards 2023 (Greece) | Honorary Distinction for the contribution to the nautical tourism in Cyprus.
• InBusiness Awards 2022 | 1st place in the Category Tourism, Leisure, Hospitality.
• Estia Awards 2022 | 1 Platinum Award & 2 Gold Awards - Category Best Restaurant & dishes.
• Luxury Lifestyle Awards | Best Mix-Used Development in Cyprus 2022 & Best Real Estate Developer for beach & island villas in Cyprus 2022.
• Cyprus Weddings Awards | Silver award - Category Venue for the Event Centre.
• European Property Awards 2021-2022 | Best Mix-Used Development in Cyprus 2021-2023 & Award-winner in the category Residential High-Rise Building for the East Tower.

Duties/Responsibilities:
• Plan, manage and optimise the corporate marketing and PR plan and activities (ATL & BTL) for Ayia Napa Marina & Ayia Napa Marina Hospitality.

• Develop & align, control & optimise the marketing & advertising budget according to the business requirements.

• Monitor & produce reports on various marketing activities (offline - online) & report ROI.
• Liaise with media houses, PR & advertising agencies, designers & printing houses.
• Prepare & approve press releases & corporate announcements.
• Develop content for online & offline publications such as interviews & corporate interviews & presentations.
• Prepare briefs & mood boards for new projects (photo shootings, video productions).
• Design & develop mock-up artwork for advertising purposes (print & online) according to the corporate brand book.
• Suggest & implement changes in corporate communication tools such as letterheads, email signatures.
• Organise & coordinate in-house events such as media - officials visits, video & photo shoots.
• Perform research & source advertising opportunities in the local & international press.
• Prepare content, artwork & execute email marketing campaigns.
• Provide guidance to local advertising agencies according to the Brand Book guidelines & best practices.
• Coordinate the content amendments of the collateral.
• Provide guidance in producing the corporate communications deck (OOH, print, online).
• Manage & update the corporate website (WordPress).
• Devise online strategies for the effective promotion of the business units & project's elements.
• Content curator (print, online, social media channels).
• Manage & update the corporate communication strategy on social media platforms.
• Design and devise strategies to generate & capture leads through online activities (social media channels, website).
• Design, plan & allocate the budget of the annual online advertising calendar for Residential Sales, Marine Operations, Commercial Zone & Events.
• Setup, run & optimise digital advertising campaigns (PPC, Google Display - Search, Facebook - Instagram).

Reporting to the Deputy CEO & the Marketing Manager

Duties/Responsibilities:

• Develop and update marketing budget for 2021.
• Manage and update corporate website (WordPress).
• Devise online strategies for effective promotion of business units and project's elements.
• Content curator (print, online, social media channels).
• Manage and update corporate communication strategy on social media platforms.
• Generate and capture leads through online activities (social media channels, website).
• Design, plan and allocate budget of annual online advertising calendar for Real Estate, Marine Operations, Commercial Zone and Events.
• Identify and develop buyer personas profiles.
• Setup, run & optimize digital advertising campaigns (PPC, Google Display - Search, Facebook - Instagram).
• Manage digital advertising budgets.
• Review and make suggestions on developing new corporate website.
• Manage day to day activities of Marketing Department.
• Liaise with media houses, PR and advertising agencies, designers and printing houses.
• Prepare and approve press releases and corporate announcements.
• Develop content for online and offline publications such as interviews and corporate interviews and presentations.
• Prepare briefs and mood boards for new projects (photo shootings, video productions).
• Design and develop mock-up artwork for advertising purposes (print and online) according to Corporate Brand Book.
• Negotiate terms and conditions with advertising agencies.
• Suggest and implement changes in corporate communication tools such as letterheads, email signatures.
• Organize and coordinate in-house events such as media - officials visits and photo shootings.
• Perform research and source advertising opportunities in local and international press.
• Prepare content, artwork and execute email marketing campaigns.
• Develop, implement and monitor PR calendars in collaboration with PR Agency.
• Provide guidance to local advertising agency according to Brand Book guidelines and best practices.
• Coordinate collateral content updates.
• Active participation in Corporate Communications Deck (OOH, print, online).
• Provide support daily to Sales.
• Monitor and produce reports on various marketing activities (offline - online) and report ROI.

Reporting to the Marketing Manager

Duties/Responsibilities:

• Manage & update corporate websites.
• Coordinate the production of graphics & artwork for digital advertising purposes.
• Devise strategies to ensure maximum reach of prospective candidates.
• Setup, run & optimize digital advertising campaigns (PPC, Google Display - Search - YouTube, Facebook - Instagram, LinkedIn).
• Manage & update digital advertising budget.
• Measure (Google Analytics, Facebook Insights) & produce reports according to the business objectives (e.g. leads per channel, cost per lead).
• Develop & execute SEO strategies to improve visibility on search engines.
• Develop & update social media content calendar.
• Coordinate & execute marketing and PR campaigns.
• Content curator (brochures & flyers) - liaise with graphic designers & printers.
• Organize & conduct market research and focus groups.
• Press release writing.
• Coordinate & approve radio spot programming.
• Coordinate & execute corporate events in cooperation with organizations such as The Case Centre (UK), Hellenic Bank, Cyprus Blockchain Technologies Centre and UCL, CyHRMA, Siemens Hellas and local keynote speakers.

Key achievements:

• 7% increase in inquiries in 2018 (target vs actual).

• 33% decrease in digital advertising expenses per campaign while meeting the agreed targets (Jan. - Dec. 2018).

• 25% decrease in website-related expenses (Nov. 2017 - Oct. 2018).

• 7% increase in inquiries (2016 vs 2017).

• Successfully introduce new Master programme using online channels by creating a database of 100 interested individuals within the first month.

• Introduce Salesforce & automation to online processes using MailChimp & online forms to capture leads.

Reporting to the Managing Director

Duties/Responsibilities:

• Conduct market research to identify opportunities in new product(s) development and packaging.
• Monitor and evaluate competition in terms of pricing, packaging, and distribution channels.
• Prepare and submit weekly price quotations to wholesale clients such as Lidl Cyprus.
• Organize and execute corporate products photo shootings for business partners' catalogue listings.
• Propose and develop packaging designs and product mockups during Holiday Season (e.g. Christmas period).
• Manage and update corporate website.
• Responsible for effective and attractive visualization of the products and promotional materials online, develop corporate announcements and release news.
• Develop social media content calendar - manage and update social media accounts.

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