MARIA MERAMVELIOTAKI

-Managing and evolving the firm's brand strategy to maximize brand equity and meet company targets.

-Ensuring our brand voice consistently reflects core values, adheres to regulatory requirements, and resonates across all channels.

-Leading content creation strategies aligned with SEO best practices to drive high-quality traffic to owned digital assets and enhance brand visibility across channels.

-Orchestrating the organic social media strategy, focusing on boosting engagement, strengthening brand awareness, and fostering community growth.

-Managing an in-house and remote team to develop and execute marketing strategies.

-Collaborating with the relevant departments to optimize the customer journey, boost retention, foster brand loyalty, and maximize customer lifetime value.

-Partnering with the product team to strategically optimize the firm's proprietary app, aligning marketing insights with product features to enhance user experience.

-Building a performance-driven culture with continuous optimization of campaigns, content, and channels.

-Collaborating with external branding partners to co-create and develop our global brand.

-Monitoring key performance indicators, implementing corrective actions, and providing improvement recommendations.

-Planning and managing budgets to ensure cost efficiency and value for money.

-Developing new USPs and marketing partnerships to enhance brand awareness among consumers, investors, and partners.

-Overseeing the design and execution of advertising strategies, ensuring they align with our brand image.

-Evaluating the costs and benefits of new initiatives to optimize resource allocation and assess impact.

-Approving and overseeing projects to ensure they stay on brand, within budget, and on schedule.

-Collaborating across the business to integrate brand and marketing strategies with business needs.

• Contributed to all activities involved in the strategic rebranding from Zenfinex to Taurex, overseeing the transformation of brand voice, digital presence, and marketing strategies to align with the firm's evolved identity and goals
• Managing the Taurex website as the product owner, enhancing content, design, and functionality while working in tandem with the UX team to optimize user experience and conversion rates through targeted landing pages
• Directing lead generation efforts via the firm's educational brand, Everything Trading, implementing content strategies focused on live trading rooms and webinars, designed to meet the interests of potential clients and foster engagement
• Leading a team of global market analysts in delivering daily insights and multilingual webinars, aiming to educate and engage the audience for improved customer acquisition
• Managing the creation of campaign content, aligning with strategic marketing goals
• Leading the development and execution of a comprehensive press release strategy aimed at expanding market penetration, overseeing every facet from production to distribution
• Managing the development of email marketing content and strategies, focusing on optimizing email funnels to improve customer acquisition, retention, and upselling opportunities
• Contributing to the refinement of project management processes, focusing on increasing operational efficiency, speeding up time-to-market for new initiatives, and enhancing the overall impact on revenue generation

• In my role as Head of Marketing, I was responsible for overseeing both the B2B and B2C arms
• Developed and owned campaign plans to position the business as a provider of liquidity services in the eFX industry
• Created programs of thought leadership, placed articles, events, speaker slots, and industry awards to raise the presence and positioning of the firm in institutional FX
• Defined content plans to enable segmented approaches to content delivery
• Tracked and maintained the budget for allocated activities, considering ROI and marketing effectiveness
• In B2C Marketing: Was responsible for organizing the marketing department, hiring & determining the functions to be outsourced
• Project managed the development of the company's website from A to Z; created the content, conceptualized the website design process, and led the development team
• Formulated and delivered a clear strategy for the business' global marketing activities that support brand awareness, drive demand, and evolve brand perception
• Developed and implemented campaigns for both the EU and FSA regulated entities in multiple regions (Italy, MENA, Malaysia, Vietnam, Thailand)
• Worked with the regional business unit leaders to roll out centralized strategies, localizing for regional goals and objectives
• Developed key product marketing strategies to drive and increase the volume of qualified sales leads provided to the global business development team
• Led the setup of Facebook, Google, Adroll, and multiple display media ads
• Prepared and managed monthly, quarterly, and annual marketing budgets
• Led all content production and communication campaigns
• Coordinated a team of designers, social media managers, digital marketing specialists, SEO specialists, and developers on a daily basis to proactively deliver the marketing plan, including campaigns, events, digital marketing, creatives, and brand development
• Oversaw the organization of seminars, webinars, and expos globally
• Monitored, analyzed, and reported key campaign metrics
• Reported directly to the CEO and General Manager

• Crafted and launched original website content for topfx.com and fondex.com, setting the foundational tone and messaging
• Authored all content for social media, marketing campaigns, and press releases
• Led the company's strategic communication campaigns, ensuring a cohesive brand voice across all platforms
• Co-created the email strategy and wrote all email marketing content
• Crafted platform tutorials, educational video scripts, and trading strategy tutorials
• Worked closely with the design department to ensure content and visuals were aligned
• Wrote articles for fxstreet.com, focusing on the intersection of trading with psychology and neuroscience

• Researched, identified, and evaluated new ad networks to buy traffic from on a CPM, CPC or CPA pricing model
• Negotiated and closed commercial terms with media partners
• Created various types of campaigns (pops, keywords, native) and implemented impression/conversion tracking via platforms such as Voluum
• Monitored campaign performance on a daily basis and optimized accordingly
• Prepared costs and produced spending updates throughout the campaign
• Collected and analyzed sales and consumer data, competitor analysis

• Provided counseling sessions to adults facing a range of issues such as anxiety, depression, and other Axis I disorders

• Provided customer support regarding trading products, accounts and services offered
• Conducted KYC procedures for account openings
• Handled the verification of clients' transactions