Laith Al Adham
Limassol
Summary
Versatile Marketing Manager adept at developing marketing plans, managing tactical planning, and overseeing marketing department operations. Forward-thinking and resourceful leader with solid accomplishments in the field. Pursuing a new professional challenge with a progressive company.
Overview
19
19
years of professional experience
Work History
Regional Marketing Manager - MENA
Exness
10.2022 - 12.2024
- Worked on a number of transformational projects within the marketing department including: Project Power Up, Born To Trade Ad Campaign, Exness Re-branding Launch.
- Worked with country director in developing regional commercial strategy.
- Developed regional marketing strategies in line with the regional commercial strategy and proposed plans to achieve commercial goals.
- Created clear event and campaign briefs to develop upper funnel, acquisition, and tactical CRM campaigns for retail and partners, as well as regional campaigns designed to reach the country's commercial objectives and maximize portfolio exposure for the brand.
- Monitored and supervised regional marketing spend and ensured budgets are helping to deliver regional objectives.
- Worked closely with the Marketing department teams to effectively address business needs and provide guidance as needed, including Media Buying, brand, CRM and PR.
- Requested research and analysis on regional market trends and competitors and translated the findings into new campaigns and actions.
- Worked closely with the Compliance department to identify new opportunities for regional marketing and ensure all briefed campaigns and marketing content are compliant.
- Reported on KPIs and campaign performance weekly and monthly, and identified opportunities for improvement.
- Contributed to post-campaign analysis to determine marginality, efficiency and next steps to improve performance.
- Created quarterly and annual campaign plans and coordinated them with the Marketing Planning team to maintain a global campaign calendar.
CMO
SoundIT
09.2021 - 05.2022
- Designed, built and executed marketing strategy for SoundIt app across various platforms.
- Supervised and managed brand building and launch ensuring consistency across all platforms.
- Created, managed and supervised marketing budget.
- Worked extensively on the company's Tokenomics plan for crypto drop.
- Worked closely with development and operation teams to bring the NFT project to life.
- Extensive work on NFT marketing strategy through bringing in multiple metaverse partnerships and securing end terms.
- Designed user journeys and funnels from user acquisition to registration and profitability.
- Hired, mentored and led the marketing team.
- Secured a number of external talent deals to join SoundIt app as creators and brand ambassadors.
- Led negotiations with external partners to secure best alliances and partnerships.
- Led and supervised external agency collaboration in different aspects including advertising, paid promotions and tech development.
- Designed and implemented company data room to facilitate on-boarding of new talent and ensure ease of use for all parties concerned.
Middle East Region Manager
Soft2Bet
01.2020 - 08.2021
- Designed and executed a full Middle East marketing strategy to acquire users and increase revenue.
- Supervised marketing efforts in designing and executing Media Buying plans.
- Worked closely with the affiliates team to identify and onboard new affiliates throughout the region.
- Supervised execution of affiliate requests and insured timely deliverables.
- Conducted monthly audits analyzing all relevant data returned to improve process.
- Negotiated a number of service deals with external service providers to obtain better service tools.
- Carefully designed upscale offers for the sales team to offer players based on a number of key factors.
Communications Manager
CPMStars
08.2018 - 01.2020
- Supervised building, developing and executing the Bidderlo brand strategy.
- Designed, developed and supervised Customer Service & Relations department and strategy for Bidderlo.
- Provided support to the marketing team in designing, developing and executing the marketing strategy for Bidderlo.
- Provided support in logistics and B2B relations for Bidderlo.
- Supervised and managed the Content & Copywriting team at Bidderlo.
- Oversaw general floor operations and day-to-day performance within the Bidderlo team.
- Set and achieved KPI's for a number of in-house projects in line with the overall Bidderlo strategy, enabling team to better achieve goals and benchmarks.
- Provided additional support to the development team in building and redesigning the end-user Bidderlo platform.
Head of Marketing Strategy & Content
Incheas Solutions
01.2013 - 04.2018
- Designed, launched and supervised implementation of 'Twitter Stories' by project Pen, a first of its kind writing competition in the Middle East.
- Created new revenue streams through introducing copywriting services, professional translation services and consultations.
- Worked directly with creative department, data entry department and a number of high valued clients to achieve key results and appointed goals.
- Supervised design and implementation of content strategy for Businessandnews.com including news collection, editing, translation and posting.
- Supervised design and implementation of content strategy for Tajawal.com including data collection, editing, translation and data entry.
- Supervised Content strategy design and data entry strategy for MeTv app including content creation and translation.
- Strengthened company's business by leading implementation of Extrastores - KSA social media strategy and social media management service.
- Planned and managed Media Buying strategies for a number of high profile clients.
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
- Supervised design and implementation of Social Media moderation strategy for ExtraStores.com, Ford Jordan, Suzuki Jordan, Jwicco, Tche Tche and Fouchs oils Jordan.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Project Manager
Crystel
08.2010 - 06.2013
- Created project manuals, guidelines, response templates and procedure booklets for Sukar.com.
- Built and launched content collection and data entry strategy for Dubizzle.com.
- Translation of various documents (English/Arabic and Arabic/English).
- Maintained records of daily data communication transactions, problems and remedial actions taken.
- Provided online Social Media customer support for Cobone.com including moderation, problem solving and reporting.
- Provided online Social Media customer support for Sukar.com including moderation, problem solving and reporting.
- Identified and initiated contact with prospects and clients.
- Oversaw implementation of new procedures and work process operations.
- Identified and corrected operation performance issues.
- Managed Bidzanga.com customer support team.
- Provided monthly trainings on updated procedures for multiple projects including Cobone.com, Sukarcom and Bidzanga.
- Provided support in tender applications and presentations.
- Acted as point of contact for Cobone.com, Sukar.com, Bidzanga.com.
Marketing Strategies Brand Development Manager
Al Balqa'a Commercial Consultancy
07.2008 - 10.2010
- Directed and coordinated marketing activities and policies to promote products and services.
- Reviewed the financial aspects of product development, such as budgets, expenditures and research and development appropriations.
- Initiated market research studies and analyzed findings.
- Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
- Analyzed business developments and monitored market trends.
- Consulted with buying personnel to determine projected demand for products and services.
- Completed quarterly forecasting and monthly financial reviews.
- Coordinated and participated in promotional activities and trade shows.
- Collaborated with developers, advertisers and production managers to market products and services.
- Directed the hiring, training and performance evaluations for marketing and sales staff and supervised their daily activities.
- Identified value propositions and key messages for all of the company's marketing campaigns.
- Created high-quality marketing strategy documentation, including product marketing briefs, FAQs and objection handling documents.
- Directed product development using in-depth knowledge of vendor landscape and industry insight.
- Defined and tracked campaign effectiveness and adjusted strategies accordingly.
Sales Marketing Assistant
Al Asri Bin Hmouda Group
04.2006 - 06.2008
- Managed project deadlines and monitored milestones through completion stage.
- Coordinated with internal business divisions, agency partners and local vendors to guarantee on time, cost-effective delivery of all marketing communications materials.
- Collaborated with designers and the editorial team on marketing materials.
- Cultivated and managed relationships with key clients, vendors and community partners.
- Entered and assigned new leads using CRM tools.
- Worked closely with clients to identify their needs and challenges and provide solutions-oriented campaign themes.
Skills
- Marketing Strategy Development
- Budget Management
- Strategic Partnerships
- Brand Building and Launch
- Market Research and Analysis
- Campaign Management
- Team Leadership and Mentoring
- Cross-functional Collaboration
- User Journey Design
- Market Trend Analysis
- Product launches
- Market expansion
- Social media engagement
- Customer segmentation
- Collateral production
- Marketing plan development
Personal Information
Date of Birth: 05/27/84
Languages
English
Arabic
Consultancy Projects
- Content Localisation Strategy, Orbex, 05/01/20, 07/31/21, Designed and launched Content Localization Plan., Established plan to recruit external content talent., Conducted SEO and Content analysis.
- Landing Pages and Funnel Strategy, FXPrimus, 03/01/18, 01/31/20, Created strategy for Landing Pages targeting MENA., Collaborated with marketing team to build product funnels., Conducted regular reviews including SEO analysis.
- Landing Pages and Content Strategy, NOVUS FX, 02/01/18, 06/30/18, Designed and supervised implementation of Landing Pages., Worked on building product cycles and user journeys.
- Ads Network Development, Soltemo, 05/01/22, 07/31/22, Built strategy for Ads and Traffic Network., Established workflow between departments., Designed content for customer funnels.
Timeline
Regional Marketing Manager - MENA
Exness
10.2022 - 12.2024
CMO
SoundIT
09.2021 - 05.2022
Middle East Region Manager
Soft2Bet
01.2020 - 08.2021
Communications Manager
CPMStars
08.2018 - 01.2020
Head of Marketing Strategy & Content
Incheas Solutions
01.2013 - 04.2018
Project Manager
Crystel
08.2010 - 06.2013
Marketing Strategies Brand Development Manager
Al Balqa'a Commercial Consultancy
07.2008 - 10.2010
Sales Marketing Assistant
Al Asri Bin Hmouda Group
04.2006 - 06.2008
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