Dmitriy Kazanskiy

Led the launch of the official Chris-Craft representative office in Limassol, introducing the iconic American brand to the Eastern Mediterranean market. Built a comprehensive marketing ecosystem from scratch — covering digital channels, events, partnerships, and media relations — and positioned Chris-Craft as a recognizable premium player in the region’s luxury boating scene.

• Led the launch of the official Chris-Craft representative office in Limassol, establishing the brand’s presence in the Eastern Mediterranean.

• Developed and implemented a comprehensive marketing strategy with an annual budget of €250,000, including digital promotion, partnerships, offline events, and brand positioning.

• Significantly increased brand awareness through placements in top-tier media (Limassol Marina, CBN, Travel Trade Cyprus, On Board Magazine) and influencer campaigns on YouTube featuring Chris-Craft models.

• Built strong partnerships with developers, brokers, and local business communities, resulting in an expanded client base and qualified lead flow.

• Organized Chris-Craft’s participation in the Limassol Boat Show for two consecutive years, boosting visibility among target audiences.

• Managed creation of marketing materials and commercial offers in both Russian and English, contributing to lead growth and recognition.

• Oversaw development of the company’s visual identity and office branding, including large-format displays and promotional videos.

• Launched and maintained a bilingual website and managed social media, targeted ads, and contextual advertising across platforms.

• Led collaboration with media outlets and organized private showcase events for HNWIs and prospective buyers.

Led a full-scale marketing transformation for the official distributors of Sunseeker and Fairline Yachts in Russia and the CIS. Developed and executed a strategy focused on digital growth, lead generation, and operational efficiency — doubling company revenue and delivering the highest EBITDA in 7 years.

• Designed and executed a marketing strategy focused on improving operational efficiency, resulting in a 2x increase in revenue and record EBITDA and net profit performance over the previous 7 years.

• Expanded lead flow across two key verticals — new yacht sales (Sunseeker & Fairline) and brokerage — by optimizing digital channels and launching Telegram, Yandex Zen, and YouTube (Sunseeker CIS).

• Achieved 3x growth in organic traffic to sunseeker-russia.com via a full SEO overhaul and continuous content strategy.

• Built and managed a team of 3 in-house specialists and coordinated external vendors (SEO, PPC, CRM integration, developers).

• Introduced a KPI system to qualify leads through sales feedback and call reviews.

• Adapted the global “Famous Five” Sunseeker campaign for the Russian and CIS markets, and managed premium editorial placements in Motor Boat & Yachting and “Lodka” magazine.

• Organized high-profile offline events including a dual yacht premiere in St. Petersburg’s luxury “Privilege” complex, leading directly to sales.

• Led a branded content campaign with KP.ru, combining SEO-optimized editorial with integrated CRM lead capture.

• Oversaw creative production, media planning, and participation in key boat shows and client events in Moscow and St. Petersburg.

• Built the company’s digital marketing system from the ground up, driving consistent growth in inbound traffic and qualified leads across Russian and European markets.
• Independently initiated a strategic objective to establish brand association in the local market: “yacht = Princess Yachts” and “buying a yacht = Nordmarine,” positioning the company as a category-defining player.
• Strategy was approved at C-level (CMO, CEO) and executed via an aggressive growth model, covering the full luxury marketing mix across all channels.
• Nordmarine’s marketing budget exceeded the combined spending of its direct competitors, enabling sustained brand leadership and strong HNWI trust.
• Launched and managed a portfolio of digital projects, including a full redesign of nordmarine.ru and development of multilingual websites for Monaco and European offices.
• Ran image-driven digital campaigns in top-tier business media, including a native content project on Forbes Russia (superyacht longread) and banner ads on RBC.ru.
• Managed end-to-end analytics for all media campaigns using platform reports, Yandex.Metrica, and Google Analytics.
• Led a distributed team of agencies and freelancers, overseeing creative direction, technical briefs, budget, and timelines.
• Participated in marketing strategy development and annual budgeting alongside company leadership.