Jennifer Foley
Vancouver,Canada
Summary
Strategic-thinking and meticulous digital marketing professional with over 15+ years of experience in building relationships, cultivating partnerships, retaining top accounts and growing relationships. Self-motivated leader with expertise on expanding network connections. Worked for some of the biggest media companies in Europe, Canada and the United States. Key knowledge in programmatic advertising, social media, mobile, video, DOOH, CTV, creator partnerships and creative solutions. Tactical team builder and energetic strategic planner. Data-driven with proven track record of consistently growing customer base and increasing revenue numbers.
Overview
16
16
years of professional experience
Work History
Senior Business Development Manager - Contract
EX.TV
, Remote
02.2025 - 05.2025
- Lead the sales process from lead generation to deal closure, focusing on complex deals.
- Implementing workflow templates for partnerships
- Creating and negotiating legal contracts
- Lead the sales process from lead generation to deal closure, focusing on complex deals.
- Managed increasingly ambitious quotas, exceeding sales targets and delivering measurable business outcomes.
- Collaborating with internal teams, including sales, product, and support, to ensure seamless execution of client initiatives and drive customer satisfaction.
Consultant - Freelance
Fold32
Vancouver & Europe
08.2023 - 01.2025
- Project based Sales, Marketing, and Management Consulting
- Delivered $1M+ in revenue across a diverse client portfolio in B2B, AI, SaaS, Cyber security and Advertising sectors
- Increased revenue by 40% + across multiple projects through strategic sales and marketing initiatives
- Successfully negotiated and closed sales to secure profitable deals and long-term contracts
- Coordinated and managed paid marketing campaigns across various platforms, optimizing for maximum ROI
- Analyzed and enhanced sales and service processes, developing targeted strategies to increase revenue
- Directed and implemented targeted sales and marketing strategies, driving revenue growth through upselling and consistent contract renewals
Account Executive
StackAdapt
Vancouver, Canada
10.2022 - 07.2023
- Expert knowledge in selling native, display, video, connected TV, audio, in-game, and DOOH advertising
- Drove over $1 Million USD in revenue, through closing leads, new business and increasing spend from the account assigned to book of business
- 30% revenue increase on targets for Q1 & Q2 2023
- Secured a test for DOOH when in Beta for a $100k, and $75k test for Audio Beta
- Average deal size over 60% higher the company target
- Highest client email response rate (70%) in the team due to level of personalization in outreach
- Followed company CRM models to maintain up-to-date, accurate account information
- Live Demo's of StackAdapt's DSP virtually or in person to clients on average 10 plus times per week
- Adapted to campaign delays and changes to continue to meet customer and company expectations
- Assisted with onboarding and training of new account executives 2 months of advanced training and onboarding on the programmatic industry and StackAdapt's DSP
Senior Brand Partnerships Manager
BroadbandTv
Vancouver, Canada
12.2017 - 09.2022
- Grew Brand Partnerships for roaster of YouTube creators by 170% YOY
- Major accounts won in US & Canada Audible, Nickelodeon, MTV, Warner Music, BET Fenty X, Fabletics, YouTube, NBA, Molson, Samsung, P&G, Timberland, Keeps, Goli Drove over $3 Million USD revenue in 2021/2022
- Designed and implement effective YouTube media plans that align with client objectives and target audience
- Built internal and external processes for brands working with creators that cut turnaround time by 70%
- Sold YouTube programmatic reserve via DV360, generating 80% YOY Growth
- Key verticals worked on were gaming (TGN largest gaming network) sports (NBA Playmakers), lifestyle and comedy
- Developed and managed sales pipeline to achieve/exceed sales targets across different social platforms
- Built direct relationships with large creators for brand partnerships
- Drove BBTV's relationship with major advertising/media agency groups or direct clients
- Reviewing creator analytics across social platforms for creator campaigns
- Create compelling deal structure and packages for creators & media buyers from agency side, as well as, for direct client pitches
- Increased gross margin to 42% (+12% increase) on Brand Partnerships were agreed
- Worked closely with account service and media team in Canada and U.S to collect data, prepare for RFP and construct sales proposal
- Worked directly with CEO, Marketing & Engineering and drove creation of BBTV's first performance advertising product and securing $100k test with Goli
- Created processes to increase efficiency between sales & operations
- Created media plans for clients across our programmatic reserve inventory on DV360, and learnt how to use Google Ad Manager to run avails against plans
- Worked with our internal engineering team on road map for internal & external creator processes
- Managed & trained talent managers on selling Brand Partnerships
Senior Sales Executive
TubeMogul
Vancouver, Canada
12.2014 - 11.2017
Sales Manager
AOL
London, UK
03.2013 - 07.2014
Sales Manager
Adpepper
London, UK
04.2012 - 04.2013
Sales Manager
News International
London, UK
12.2008 - 04.2012
Education
Higher National Diploma - Audio Visual Communication
Southwark College
London Diploma of Higher Education - Business Studies
STX College
London GCSEs - 9 GCSEs
Notre Dame
London Skills
- Driving revenue and exceeding targets
- Digital Marketing
- Internal and external relationships
- Creating presentations and proposals
- Account management
- Legal and Policy
- Public Speaking
- Data analytics
- Creating and negotiating contracts
- Campaign & creative management
- Salesforce & Hubspot CRM
- Process implementation
- Excel, Word and PowerPoint proficiency
- Google Ads,Google Analytics & DV360
- Strategic selling
- Marketing strategy implementation
References
References available upon request.
Timeline
Senior Business Development Manager - Contract
EX.TV
02.2025 - 05.2025
Consultant - Freelance
Fold32
08.2023 - 01.2025
Account Executive
StackAdapt
10.2022 - 07.2023
Senior Brand Partnerships Manager
BroadbandTv
12.2017 - 09.2022
Senior Sales Executive
TubeMogul
12.2014 - 11.2017
Sales Manager
AOL
03.2013 - 07.2014
Sales Manager
Adpepper
04.2012 - 04.2013
Sales Manager
News International
12.2008 - 04.2012
Higher National Diploma - Audio Visual Communication
Southwark College
Diploma of Higher Education - Business Studies
STX College
GCSEs - 9 GCSEs
Notre Dame
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