Eracles Fenerides
Brand Manager
Nicosia
Summary
Results-driven Brand Manager with proven expertise in leadership, negotiation, and revenue growth. Adept at optimizing pricing strategies, managing vendor relations, and driving customer relationship success. Skilled in competitive analysis, consistently exceeding sales targets while building lasting partnerships. Expertise in developing and managing budgets and forecasts to maximize profitability and ensure business growth.
Overview
9
9
years of professional experience
12178
12178
years of post-secondary education
2
2
Languages
Work History
Brand Manager
A.T. Multitech Corporation Ltd
04.2025 - Current
- Lead and manage a cross-functional team of 5, including 2 sales representatives and 3 administrative staff, to ensure performance targets and operational goals are consistently met.
- Drive revenue growth by increasing account value, improving client retention, and enhancing overall customer satisfaction.
- Develop and implement strategic pricing models for key accounts to maximize revenue and ensure sustainable profitability.
- Identify and cultivate new business opportunities, while maintaining strong relationships with existing clients and resellers.
- Establish and maintain strong vendor relationships to ensure optimal product availability, pricing, and support.
- Monitor and manage stock levels, coordinating with vendors and internal teams to ensure timely product supply and minimal disruptions.
- Plan and execute branding campaigns to increase product awareness and educate target audiences on key features, benefits, and value propositions.
- Manage end-to-end client solution delivery, aligning product offerings with specific customer needs and business goals.
- Develop and monitor accurate sales forecasts, budgets, and operational plans for direct and channel sales strategies.
- Enable partner success by organizing and leading training sessions, product seminars, and educational presentations.
Account Manager
Lasercharge Ltd
02.2025 - 03.2025
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Collaborated with sales team to identify potential upsell opportunities and expand client base.
- Conducted regular account reviews to identify areas for improvement and ensure continued success.
- Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
Product Manager
A.T. Multitech Corporation Ltd
11.2020 - 01.2025
- Managed the sales funnel, including processing leads, prospecting, planning meetings, and closing deals.
- Being the first contact for new partners, guiding them through onboarding, resolving any operational issues, and ensuring effective management of current accounts to achieve maximum business results.
- Tracking all sales activities, including emails, calls, and next steps, to generate a comprehensive history.
- Achieving growth targets by increasing sales and maintaining excellent relationships with partners.
- Effectively utilized knowledge of inventory control and management.
- Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.
- Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
- Maintained positive vendor relations to build strong partnerships.
Medical Sales Representative
Health Care Training Ltd
01.2020 - 10.2020
- Continually analyzed weekly sales reports to develop strategies and identify new opportunities.
- Worked to constantly acquire new accounts.
- Developed a strong working knowledge of products, essential to effectively convey their benefit and potency to clients and partners.
- Supplied hospitals and physicians with in-depth information on products.
- Attended industry conferences to network with potential clients, expanding business opportunities within the market.
- Brought forth excellent negotiation skills and a business savvy attitude.
- Implemented effective negotiation strategies to close deals.
- Documented client interactions, sales and pitches delivered in CRM system.
Office Administrator
My Partner PZ
01.2018 - 01.2020
- Provided administrative support to the office staff, including data entry, filing, and document preparation.
- Managed incoming and outgoing correspondence, schedule appointments, and coordinate meetings.
- Handled sensitive information with confidentiality and professionalism, maintaining discretion at all times.
- Increased customer satisfaction through professional handling of inquiries and prompt resolution of issues.
Coffee Barista - Store Manager
Pi Bakery -
03.2016 - 01.2018
- Prepared and served a variety of coffee beverages with precision and attention to detail.
- Managed inventory, including coffee beans, syrups, and other supplies, to ensure adequate stock levels.
- Effectively managed a fast-paced coffee shop by utilizing excellent management skills.
- Trained and mentored new staff members on coffee preparation techniques and customer service standards.
- Remained adaptable, flexible, and calm in high-pressure environments.
Education
Certificate - HP Future Ready AI Masterclass - AI Fundamentals
HP University
02-2025
Certificate - HP Future Ready AI Masterclass - AI Fundamentals
HP University
01-2024
Certificate - Poly Sales Specialist
HP University
11-2024
Certificate of Technical Studies - Solution Foundations
Hewlett Packard Enterprise
09-2024
Certificate of Technical Studies - HPE Aruba Networking Solutions
Hewlett Packard Enterprise
09-2023
Certificate of Technical Studies - As-A-Service Solutions
Hewlett Packard Enterprise
09-2023
Soldier -
Cyprus National Guard
Nicosia, Cyprus 04.2001 - 01.2016
High School Diploma -
American Academy Nicosia
Nicosia, Cyprus 04.2001 - 06.2015
Skills
- Brand strategy development
- Market analysis
- Strategic product communication
- Performance analysis
- Team leadership
- Vendor relationship management
- Analytical decision-making
- Budget management
- Analytical thinking under tight deadlines
- Proficient multitasking
- Effective organizational abilities
- Performance-focused mentality
- Strong attention to detail
Interests
Assistant Football Coach - Cyprus 3rd Division
Awards
- HP Distributor of the Year
- 2022
- 2023
- 2024
- HPE Distributor of the Year
Assistant Football Coach - Cyprus 3rd Division
Provided tactical guidance, player development, and team strategy support, contributing to overall team performance and growth.
Timeline
Brand Manager
A.T. Multitech Corporation Ltd
04.2025 - Current
Account Manager
Lasercharge Ltd
02.2025 - 03.2025
Product Manager
A.T. Multitech Corporation Ltd
11.2020 - 01.2025
Medical Sales Representative
Health Care Training Ltd
01.2020 - 10.2020
Office Administrator
My Partner PZ
01.2018 - 01.2020
Coffee Barista - Store Manager
Pi Bakery -
03.2016 - 01.2018
Soldier -
Cyprus National Guard
04.2001 - 01.2016
High School Diploma -
American Academy Nicosia
04.2001 - 06.2015
Certificate - HP Future Ready AI Masterclass - AI Fundamentals
HP University
Certificate - HP Future Ready AI Masterclass - AI Fundamentals
HP University
Certificate - Poly Sales Specialist
HP University
Certificate of Technical Studies - Solution Foundations
Hewlett Packard Enterprise
Certificate of Technical Studies - HPE Aruba Networking Solutions
Hewlett Packard Enterprise
Certificate of Technical Studies - As-A-Service Solutions
Hewlett Packard Enterprise
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