ELENA GUSEVA
Larnaca
Summary
Highly skilled Channel Manager, with extensive expertise in campaign management and optimization across multiple platforms. Proven track record in running experiments, data analysis, and driving significant improvements in key performance metrics. Strong collaboration and communication skills enhance team success in achieving marketing goals.
Overview
13
13
years of professional experience
Work History
Channel Manager
Semrush
Limassol
04.2020 - Current
- Running ad campaigns on different platforms: Facebook, Instagram, LinkedIn, Quora, Twitter, Reddit, YouTube, DV360.
- Performance analysis and campaign optimization. I managed to decreased CAC in the paid social channel by 48% YoY in 2024 and by 50% in 2025.
- Running A/B tests for creatives, ad copies, targeting options, and landing pages. I conducted a number of experiments on LinkedIn, which resulted in an 80% decrease in CAC, along with a 37% increase in the number of conversions. Also, I tested different ad formats in LinkedIn and defined a best performer, which became a go-to format for the next year.
- Building automated reports in Looker Studio.
- Running conversion lift studies on Facebook and geo lift studies on other platforms.
- Setting up GTM tags for new conversion events tracking.
Traffic Manager
Elama
03.2018 - 01.2020
- Running ad campaigns on different platforms in Russia, Europe, and the US: Google Ads, Facebook Ads (including Instagram), Microsoft Ads (Bing), Yandex.Direct, VK, MyTarget.
- Running both acquisition and remarketing campaigns.
- Daily monitoring the main marketing metrics and KPIs.
- Performance analysis and campaigns optimization.
- Running A/B tests for creatives, ad copies, targeting options and landing pages in order to increase campaigns' efficiency.
- Building and submitting monthly and quarterly reports.
PPC specialist
StudyWorld
11.2015 - 03.2018
- Google Ads and Yandex.Direct campaigns management and optimization.
- Working with hundreds campaigns on a big ad budget.
- Running both remarketing and acquisition campaigns.
PPC Marketing Specialist
RealWeb Digital Agency
04.2014 - 09.2015
- Running and optimizing ad campaigns on Google Ads, Facebook Ads (including Instagram), Google Shopping, Yandex.Direct, VK, MyTarget, and Yandex.Market.
- Running both remarketing and acquisition campaigns.
- Keyword research and categorization, ad copies creation.
- Managing bids and daily budgets in order to generate more relevant traffic and increase the important marketing metrics like Conv. %, ROAS, etc.
- Ad campaigns analysis and optimization basing on the data from Google Analytics and Yandex.Metrika.
- Weekly and monthly reporting for clients, supervisors and coworkers.
- Monthly ad campaigns planning.
Internet Marketing Specialist
Multigraphica
07.2012 - 02.2014
- Running ad campaigns in Google Ads, Yandex.Direct, and VK.
- Creating forecasts for the agency's clients. Ad campaigns planning.
- Performance analysis and campaigns optimization basing on data from Google Analytics and Yandex.Metrika.
- Keywords research, ad copies creation, ad campaigns setup.
- Monthly reporting.
- Ad campaigns optimization basing on data from Google Analytics and Yandex.Metrica.
- Constant keyword research and categorization for driving more relevant traffic.
- Running A/B tests for campaigns, ad copies, targeting options and landing pages in order to improve the campaigns performance.
- Regular monitoring the important marketing metrics and KPIs.
- Weekly and monthly reporting.
Education
Institute of Business and Politics - Journalism
Institute of Business And Politics
Saint-Petersburg01.2007
Saint Petersburg Institute of International Economic Relations, Economics and Law - Public Relations, Advertising, and Applied Communication
Saint Petersburg Institute of International Economic Relations, Economics And Law
Saint-Petersburg01.2004
Skills
- Google Ads
- FB/IG Ads
- Quora
- Youtube
- DV360
- Google Tag Manager
- Looker Studio
- Google Analytics
- Google BigQuery
- A/B testing, Conversion lifts
- Performance analysis
- Report automation
- Collaboration and communication skills
Languages
Russian
First Language
English
Upper Intermediate (B2)
B2
Timeline
Channel Manager
Semrush
04.2020 - Current
Traffic Manager
Elama
03.2018 - 01.2020
PPC specialist
StudyWorld
11.2015 - 03.2018
PPC Marketing Specialist
RealWeb Digital Agency
04.2014 - 09.2015
Internet Marketing Specialist
Multigraphica
07.2012 - 02.2014
Institute of Business and Politics - Journalism
Institute of Business And Politics
Saint Petersburg Institute of International Economic Relations, Economics and Law - Public Relations, Advertising, and Applied Communication
Saint Petersburg Institute of International Economic Relations, Economics And Law
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