Summary
Overview
Work History
Education
Skills
Publications
Affiliations
Accomplishments
Languages
References
Honors And Awards
Certification
Timeline
Generic
Efstratios Kanakis

Efstratios Kanakis

Konia,Paphos

Summary

Seasoned Head of Strategy and Analytics with a proven track record at Betsson and Gaming Innovation Group, enhancing operational efficiency and strategic planning. Spearheaded analytics transformations, boosting ROI by 15% through innovative gamification and customer segmentation. Excelled in change management and data-driven decision-making, significantly impacting profitability and customer engagement.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Head of Strategy and Analytics

Start-up Project
05.2024 - Current
  • Joining in a transitional Period for the Project the key focus has been to optimize Marketing Spend and Improve Customer Onboarding and Retention
  • Developed and Utilized a set of Reports so we can have an efficient Prioritization approach to have the maximum impact in our Profitability
  • Took the Lead and Initiated a Strategy Review based on Pain Points identified through Analysis and shaped a clear Action plan, which impact was Quantified and translated to clear Operational Objectives
  • Improved ROI by 15% through Optimizing Affiliate Deals and adjusting the Onboarding Process to focus on boosting Early Stage engagement
  • Increased Average Deposit by 20% and doubled Reactivations Campaigns Engagement employing Customer Segmentation, Tiered Offers and Gamification
  • Took the Lead in implementing new Product Features focusing to Adress key areas for the Business, based on Analysis and set a clear and Measurable Objectives to monitor their Impact
  • Employed Subtle Gamification Concepts in Campaigns and Product Design
  • Improved VIP Detection and Management process by developing a Tracking Tool and Processes to improve VIP Detection, Upsell and Reactivation
  • Displayed strong Ownership pushing for the Team to step-up their Performance

Head of BI and Analytics

SkillOnNet
07.2023 - 04.2024
  • Managed the Transition in a New Analytics Environment moving away from doing all the Analysis in Excel and employing Tableau
  • Managed to reduce the Time spent to Update the Reports and capitalized the extra Time to focus on Mentoring the Team to increase their Business understanding and delivering Actionable Insights
  • Had a 360 Audit in Metrics Employed, Reporting System and Organization Structure providing to the COO a full documentation of required Improvements on Team Structure and Analytics Functionality
  • Enhancing the Team capacity to work independently and providing Analysis that would help the Senior Management take Educated and Unbiassed Decisions

Head of Analytics

Dux Group
01.2022 - 06.2023
  • Design and implement new metrics to enhance business-oriented reporting system
  • Elevate BI team's proficiency through targeted education to deepen business understanding
  • Redirect focus of BI from data management to actionable business analysis
  • Execute dynamic models and creative strategies to support data-driven decision-making within commercial sphere
  • Lead multi-faceted analysis of customer base to uncover strengths and improvement opportunities
  • Define critical business KPIs and structured motivational bonus system tailored for each department
  • Conduct educational workshops to elevate data literacy across organisation
  • Create and implemented user-centred reporting system and perform thorough data audit to identify and bridge business and data gaps
  • Streamlined data flow and utilisation by customising dashboards to suit departmental and user-level needs
  • Championed transformation of analytics functionality, aligning with evolution of advanced data infrastructure
  • Built comprehensive business simulator to project performance and inform strategic planning for executive leadership
  • Developed nuanced multi-dimensional data point system to enhance user profiling and took the Lead in Designing CRM and VIP Strategy
  • Slashed gamification bonus costs by 70% by deploying gamification system and internal currency model

Freelance Consultant

Golden Ratio Consulting
10.2020 - 12.2021
  • Shaped and executed data driven strategy and aligned design for Clients across different Industries
  • Developed Segmentation transferring Key Revenue Drivers model to new industry (Retail), as well as designed new CRM System for iGaming Startup
  • Formulated business plans and pitching decks for start-up projects, whilst liaising with digital agency to implement behavioural design practices
  • Supported startup project for niche online Marketing Platform by orchestrating latest business plan with keen focus on monetization strategy and product design
  • Designed full CRM Framework from the ground for an iGaming Starup and an e-Shop
  • Won an Award from European Centre of Innovation for Behavioural Design Practices in Reporting Systems to enhance the utilization of Data from Operations Agents and Decision Makers

Head of Gaming Analytics and Insights

GiG / Zecure Gaming @ Betsson Group
01.2018 - 03.2021
  • Managed strategic transition of analytics team to prevent service disruptions during organisational changes
  • Directed migration of critical data from GiG, establishing new database whilst maintaining continuous operations
  • Analysed and refined gamification system mechanics to enhance user engagement
  • Collaborated with senior management team, contributing to high-level decision-making and strategy formulation
  • Oversaw day-to-day operations with project-oriented task approach, ensuring efficient workload distribution and timely delivery of analytics projects
  • Spearheaded development of comprehensive dashboards and segmentation specifications, facilitating data-driven decision-making across organisation
  • Leveraged pre-analysis approach and master model strategy, unifying analysis methodologies and fostering cross-departmental synergy
  • Developed latest analytics platform and suite of automated reports tailored to business requirements
  • Led migration of analytics functionality by developing in-house database by utilising team resources, mitigating service disruptions
  • Created 12-month strategic roadmap, aligning individual analyst goals with team objectives and company vision
  • Enhanced marketing ROI through execution of CLTV forecasts versus CPA analysis, optimising marketing spend effectiveness
  • Built and Directed centralised analytics team, reduced salary costs by 25%, enhanced scalability and synergies across brands and departments
  • Rationalised loyalty program incentives, aligning rewards with customer value and eliminating bonus abuse
  • Streamlined customer base maintenance, improving data quality and customer relationship management
  • Built value segmentation model by leveraging key revenue drivers and behavioural customer attributes

Senior Customer Insight Analyst / Business Strategy Manager

Betsson
01.2016 - 12.2018
  • Formulated and introduced new performance monitoring metrics, enhancing business analytics and strategic decision-making
  • Created dynamic key revenue drivers and sustainable growth models to inform executive-level discussions and planning
  • Conducted detailed and comprehensive analysis for boardroom meetings, ensuring data-driven insights underpin critical business decisions
  • Developed business performance simulator with 20+ dynamic variables for evaluating strategic decisions, budgeting, and KPI targeting
  • Established Key Revenue Drivers Model, serving as basis for Segmentation, CLTV forecasting, and performance dashboards
  • Synthesised complex data into actionable intelligence, supporting development of strategic vision and facilitating data-driven approach to commercial operation
  • Transformed the role of Analytics as perceived in the Company, turning Analytics a Core Functionality, being included in central Strategy shaping
  • Gained extensive Board Exposure to introduce a Data Driven approach to Decision making
  • Took the Lead in Annual Budgeting and Optimized Marketing Spend raising the Synergy gains by aligning Marketing and CRM Activities

Education

Master of Science - Finance

University of Strathclyde

Bachelor of Science - Accounting and Finance

Deree College

Skills

  • Strategic Planning & Execution
  • Risk Assessment & Mitigation
  • Data Analysis & Insights
  • Data-driven Decision Making
  • Growth strategies
  • KPIs Engineering
  • CRM Strategy
  • Operational efficiency
  • Gamification
  • Customer Journey Mapping
  • Customer segmentation
  • Product strategy
  • Product Road Mapping
  • Complex Problem Resolution
  • Organizational Design
  • Change Management

Publications

Published online Articles on Analytics, Strategy and Management

Affiliations

  • Writting a Business Analysis Book
  • Travelling
  • Reading
  • Amateur Music Production
  • Cooking

Accomplishments

  • Won Award from on employing Behavioural Design Practices in Designing Dashboard and Procedures
  • Qualified MENSA Member

Languages

Greek
First Language
English
Proficient (C2)
C2
Spanish
Beginner
A1

References

References available upon request.

Honors And Awards

Won Award from European Centre of Innovation for Behavioural Design Practices.

Certification

  • Certificate on Business Strategy, Wharton Online
  • Certification on Neuroeconomics, National Research University
  • Company provided Program for Senior Management, Lead @ GiG

Timeline

Head of Strategy and Analytics

Start-up Project
05.2024 - Current

Head of BI and Analytics

SkillOnNet
07.2023 - 04.2024

Head of Analytics

Dux Group
01.2022 - 06.2023

Freelance Consultant

Golden Ratio Consulting
10.2020 - 12.2021

Head of Gaming Analytics and Insights

GiG / Zecure Gaming @ Betsson Group
01.2018 - 03.2021

Senior Customer Insight Analyst / Business Strategy Manager

Betsson
01.2016 - 12.2018

Master of Science - Finance

University of Strathclyde

Bachelor of Science - Accounting and Finance

Deree College

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Efstratios Kanakis