Demetris Charalambous

• Managed performance-driven digital campaigns across Google Ads, Meta Ads, and TikTok Ads to enhance brand growth.
• Developed data-driven advertising strategies across diverse industries, including retail, education, and B2B.
• Developed and implemented advanced advertising strategies utilizing Google Ads Scripts and API integrations.
• Achieved a consistent ROAS of 10–19 for clients while driving high brand visibility and architecting conversion funnels.
• Established comprehensive tracking setups through Google Tag Manager for accurate measurement and automated optimization.

Facebook & Google Paid Ads

• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Managed the Social Media Ad account for Crocodile, generating required goals such as awareness, engagement, sales.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Maximized Ad performance by monitoring campaigns on a weekly basis and optimizing them accordingly.
• Creating Funnels by tracking certain user-interactions in the website, using Tag Manager.
• Use of Web Analytics 4 on a daily basis.

• Managed Google and Meta ad accounts, delivering measurable performance aligned with client goals.
• Planned, executed, and optimised campaigns using data-driven insights and continuous testing.
• Oversaw Google Analytics and Looker Studio to ensure accurate tracking, reporting, and performance analysis.
• Performed competitive and audience research to uncover new growth opportunities.
• Implemented GTM for advanced event and conversion tracking across platforms.
• Ran structured A/B tests to improve ad performance and conversion efficiency across industries.
• Applied Google Ads Scripts, automated rules, and advanced optimisation strategies to scale results.

• Managed €600K+ annual budget and led performance marketing for Unicaf University across multiple African markets.
• Oversaw two Google Ads accounts with 150+ Search, Display, Video, and remarketing campaigns focused on lead generation.
• Improved CPA and conversion rates through continuous data analysis, optimisation, and A/B testing.
• Collaborated with designers and developers to deliver high-impact creatives and landing page enhancements.

Website Mobile Friendly, Products Listing

• Write HTML & CSS for responsive mobile & Desktop website.
• List upcoming products, after gathering the information needed through research and development.

Paid Ads

• Identifying Personas and understanding Consumer Behavior through Market Research.
• Create various long/short term Google Campaigns including in-stream Videos, Displays, Keyword Search etc. using the Inbound Methodology.
• Using Buyer's Journey Methodology to create various long/short term Social Media Campaigns including Single Images, Videos etc.
• Analyse the Results and Optimize the Ads accordingly.

Customer Service

• Communicate with online customers via email or Social media for helping them with their inquiries.

Copywriter - Product Listing

• Adding Product Listings to the Website including Headlines, Descriptions, Title Tags, Meta Descriptions and Alt Texts on images using Keyword Planner.
• Report to the Web Developer, for any potential UX issues.

Amazon Seller

My role was to manage the Amazon Seller platform for the purpose of selling products across Europe and United States. Some of my main tasks were:

• Adding the right products, improving the Buy-Box and be more strategic among other competitors.
• Adapting with the constant changing of Amazon algorithm.
• Provide effective communication with Amazon customers.
• Develop and add valuable content, to meet Amazon standards.
• Advertise some of the products on the Amazon Website.

Social Media Management

Media and content development were my responsibilities as well as posting and advertising products through Social Media.