Demetris Charalambous

• Managed and Optimized Paid Advertising Campaigns: Spearheaded the management and optimization of paid advertising campaigns across Meta, Google, and multiple other ad platforms. Leveraged data-driven insights to maximize return on investment (ROI) or Lead Generation.
• KPI Tracking and Analysis: Monitored and analyzed KPI goals using Google Analytics, SEMRush and other Analytic Platforms to ensure continuous improvement in key metrics, such as conversion rates, click-through rates (CTR), and customer engagement.
• Advanced Funnel Strategies: Developed and implemented bottom-of-funnel (BOFU) strategies and top-level funnel analytic techniques through Looker Studio, optimizing customer journeys to increase Purchases or lead generation and conversion potential.
• Enhanced Event Tracking and Measurement: Strengthened tracking capabilities and event measurement using Google Tag Manager, particularly tailored for Universities, e-commerce and B2B companies. This enabled precise performance monitoring and comprehensive reporting.
• Strategic Customer Acquisition: Drove significant improvements in customer acquisition rates via social media (SM) campaigns, search engine marketing (SEM), display ads, and other digital channels.
• In-Depth Audience Segmentation: Conducted detailed audience segmentation to identify and target high-value customer segments effectively, uncovering new opportunities to engage prospective customers.
• Full Funnel Tracking Management: Managed tracking across all funnel stages, from awareness to conversion, ensuring a seamless user journey that promotes higher retention rates.
• Clear KPI Alignment: Established precise KPIs for each campaign, aligning them strategically with overarching business goals to drive desired outcomes.
• Continuous Optimization and Trend Analysis: Actively optimized campaign performance through A/B testing, in-depth data analysis, and ongoing monitoring to adapt strategies to the ever-evolving digital landscape.

Facebook & Google Paid Ads

• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Managed the Social Media Ad account for Crocodile, generating required goals such as awareness, engagement, sales.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Maximized Ad performance by monitoring campaigns on a weekly basis and optimizing them accordingly.
• Creating Funnels by tracking certain user-interactions in the website, using Tag Manager.
• Use of Web Analytics 4 on a daily basis.

Facebook & Google Paid Ads

• Responsible for managing Google and Facebook ad accounts.
• Manage all Google and Facebook ad campaigns to generate results based on customer goals.
• Experiments A/B Testing for Google And Facebook Ads.
• Responsible for creating weekly reports to analyze and optimize campaigns, landing pages and strategies.
• Google Analytics and Data Studio Management.
• Competitive Research, Keyword Research, Audience Research.
• Analysis of Landing Page UX.
• Sales Funnel Analysis and Optimization .
• Set tracking events on landing pages or websites according to customer goals (Any GTM-supported advertising platform).
• Use of Google Optimize for Landing Page Experiments.
• Collaborating with Creative Team for creating effective Display/Media Campaigns.
• Creating Monthly KPI (Result Based) Reports for Clients
• Suggesting Ideas and providing feedback for higher volume of Results.

Paid Ads

• Responsible for Managing 2 Google Ad Acounts.
• Handling over 150 Google Ad Campaigns for the purpose of generating leads from the African Market.
• Creating and Optimising Google Campaigns based on weekly KPI Reports and Feedback.
• Researching Keywords through Keyword Planner and Similar Web, websites making use of adsence and other applications in order to target specifically to valuable potential leads.
• Suggesting Ideas and providing feedback for a higher Conversion Rate.

Website Mobile Friendly, Products Listing

• Write HTML & CSS for responsive mobile & Desktop website.
• List upcoming products, after gathering the information needed through research and development.

Paid Ads

• Identifying Personas and understanding Consumer Behavior through Market Research.
• Create various long/short term Google Campaigns including in-stream Videos, Displays, Keyword Search etc. using the Inbound Methodology.
• Using Buyer's Journey Methodology to create various long/short term Social Media Campaigns including Single Images, Videos etc.
• Analyse the Results and Optimize the Ads accordingly.

Customer Service

• Communicate with online customers via email or Social media for helping them with their inquiries.

Copywriter - Product Listing

• Adding Product Listings to the Website including Headlines, Descriptions, Title Tags, Meta Descriptions and Alt Texts on images using Keyword Planner.
• Report to the Web Developer, for any potential UX issues.

Amazon Seller

My role was to manage the Amazon Seller platform for the purpose of selling products across Europe and United States. Some of my main tasks were:

• Adding the right products, improving the Buy-Box and be more strategic among other competitors.
• Adapting with the constant changing of Amazon algorithm.
• Provide effective communication with Amazon customers.
• Develop and add valuable content, to meet Amazon standards.
• Advertise some of the products on the Amazon Website.

Social Media Management

Media and content development were my responsibilities as well as posting and advertising products through Social Media.