Demetris Charalambous

• Managed performance-driven digital campaigns across Google Ads, Meta Ads, and TikTok Ads to enhance brand growth.
• Developed data-driven advertising strategies across diverse industries, including retail, education, and B2B.
• Developed and implemented advanced advertising strategies utilizing Google Ads Scripts and API integrations.
• Achieved a consistent ROAS of 10–19 for clients while driving high brand visibility and architecting conversion funnels.
• Established comprehensive tracking setups through Google Tag Manager for accurate measurement and automated optimization.

Facebook & Google Paid Ads

• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
• Managed the Social Media Ad account for Crocodile, generating required goals such as awareness, engagement, sales.
• Monitored trends in digital marketing landscape and adjusted strategies accordingly.
• Worked with marketing department to create targeted advertising strategies for key customer demographics.
• Maximized Ad performance by monitoring campaigns on a weekly basis and optimizing them accordingly.
• Creating Funnels by tracking certain user-interactions in the website, using Tag Manager.
• Use of Web Analytics 4 on a daily basis.

Managed Google and Facebook ad accounts, driving measurable results aligned with client goals.
• Planned, executed, and optimized ad campaigns using data-driven insights and continuous testing.
• Oversaw Google Analytics and Looker Studio for comprehensive tracking and reporting.
• Performed extensive competitive and audience research to identify new advertising opportunities.
• Implemented Google Tag Manager for tracking events and conversions across platforms.
• Conducted A/B experiments to enhance ad performance and conversion rates across various industries.

• Managed digital marketing initiatives at Unicaf University, focusing on lead generation via Google Ads.
• Oversaw two Google Ad Accounts with over 150 campaigns tailored for the African market.
• Collaborated with designers and developers to produce engaging ad content.
• Continuously optimized campaigns to lower Cost per Acquisition and enhance performance.

Website Mobile Friendly, Products Listing

• Write HTML & CSS for responsive mobile & Desktop website.
• List upcoming products, after gathering the information needed through research and development.

Paid Ads

• Identifying Personas and understanding Consumer Behavior through Market Research.
• Create various long/short term Google Campaigns including in-stream Videos, Displays, Keyword Search etc. using the Inbound Methodology.
• Using Buyer's Journey Methodology to create various long/short term Social Media Campaigns including Single Images, Videos etc.
• Analyse the Results and Optimize the Ads accordingly.

Customer Service

• Communicate with online customers via email or Social media for helping them with their inquiries.

Copywriter - Product Listing

• Adding Product Listings to the Website including Headlines, Descriptions, Title Tags, Meta Descriptions and Alt Texts on images using Keyword Planner.
• Report to the Web Developer, for any potential UX issues.

Amazon Seller

My role was to manage the Amazon Seller platform for the purpose of selling products across Europe and United States. Some of my main tasks were:

• Adding the right products, improving the Buy-Box and be more strategic among other competitors.
• Adapting with the constant changing of Amazon algorithm.
• Provide effective communication with Amazon customers.
• Develop and add valuable content, to meet Amazon standards.
• Advertise some of the products on the Amazon Website.

Social Media Management

Media and content development were my responsibilities as well as posting and advertising products through Social Media.